What we do

What we do

01 — AI Filmmaking

We direct.
AI makes
it possible.

Nightwatch Studio creates films for brands and for the screen — fully AI-generated or in hybrid with live action. From luxury brand films to short films and series, every project is built around creative direction first, and powered by the most advanced generative tools available.

Brand Films
AI-directed films for TV and social media — luxury brands, multinationals, global campaigns.
Fiction
Short films, feature films and series where generative AI becomes the creative medium itself.
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02 — R&D

Pushing
the frontier,
for you.

We explore, test and operationalise emerging AI tools before they reach the mainstream — so our clients can move first. Research, rapid prototyping, and applied experimentation at the edge of what generative technology can do.

Tool Scouting
Continuous monitoring and hands-on testing of the most advanced generative AI tools — image, video, audio, 3D — as they emerge.
Rapid Prototyping
From concept to moving image in days. We stress-test creative ideas against the latest models to find what works — before your competition does.
Applied Research
Custom R&D mandates for brands, studios and labs. We define research questions, run experiments, and deliver actionable findings tied to your creative or business objectives.
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03 — AI Advisory

Bringing AI
into your workflow.

We advise brands and production studios on how to strategically integrate generative AI into their creative processes — identifying the right opportunities, designing the right approach, and guiding implementation at every step. Human vision stays at the centre. AI amplifies what's possible around it.

Localisation
Adapt existing content — films, campaigns, assets — for new markets and languages. Creative integrity intact. Reach multiplied.
AI Workflow
Integrate AI into your production workflows and existing creative material — new shots from existing footage, relighting, scene extension, visual effects, format variants, leaner pipelines. For brands and studios alike. Human oversight at every step.
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04 — Talks & Masterclass

The AI creative
revolution,
from the inside.

We share what we've learned at the frontier of AI filmmaking and creative direction — not as observers, but as practitioners. Every session is built around real work, real tools, and real results.

Talks & Keynotes
For AI events, creative conferences, film festivals, and internal company events.
Masterclass
In-person or online. For creative professionals, art directors, and brand teams. Format and depth tailored to your team.
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